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websites, digital & online |
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Your website is where people, who might want to become involved with you, have a chance to look in on you, through your website. What they find will contribute to your success. Or not. What your website says is the equivalent of a conversation about you. It’s also a type of body language where the impression it gives may not be conscious to the observer, but where it is nevertheless enough to persuade or dissuade support.
This is where you can develop an edge, but if your website fails to say the right things, fails to give the right signals or fails to generate cash - it will be letting you down.
We can help.
How hard does your website work for you?
Scotland has over 20,000 wonderful charities believing they are doing great work. So your site has to be extra special for all the people who haven’t actually met you personally… |
We approach the perfecting of your website strategy & digital marketing by asking you a few questions...
- Why do you think you need a website? (Uh, doesn’t everyone have one…? )
- What you want your site to do and why? (Aha that’s easy – look good so we look good…)
- Is your website an integral part of your company and its fundraising and marketing strategy? (Ummm. Just run that past me one more time. OK so let me check if we have one of those.…)
- Who you want to visit it? (Another easy peasy question – everyone!)
- And why should they? (Because we are a wonderful charity doing great work…. yes?)
Scotland has over 20,000 wonderful charities believing they are doing great work. So you have to be special for all the people who haven’t actually met you personally…
So - our objectives in this crucial field are...
- To suggest to you, having listened to you first, how you ought to get visitors to your site
- To suggest to you, not only what you might get out of it - but how your visitors can get something from your site
- To suggest to you, how you might encourage them to return and increase their loyalty
And this is before we get on to the juicy stuff...
- Multimedia content - photos / video / audio etc
- Email marketing
- Social networking (1 in 7 UK web page views is Facebook. How are you making the most of this?)
- Search Engine Optimisation
- Search Engine Advertising
- Linking Strategy
- Affiliate Marketing
- Visitor feedback & surveys
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